CSL Group is a fast-growing company in the landscape management sector. We were inspired by their mission to care for their clients’ properties and their commitment to caring for the people on their own team. With a number of high profile properties under their care, it was important to CSL to maintain a trustworthy and professional presence on the job as well as take advantage of the opportunity to attract new clients and recruit new talent to their growing team.
- Strategy: Create a more visible brand in the municipalities in which the CSL Group works.
- Identity: Refresh of existing logo and develop an identity system to promote consistency across a wide range of marketing collateral.
- Messaging: Infuse their mission into the message. “Keeping our world beautiful” is an aspiration cry to rally behind.
- Website design: Content-rich site explaining all the ways that CSL can bring ease to the life of property managers.
- Photography: Nothing shows capability and credibility like great shots of well-equipped teams of professionals at work on high-profile locations around the province.