Marketing and Websites for Construction Companies
The landscaping, construction and home improvement industry is one in which trust comes hard. People have negative impressions about the ability of trades, contractors and subcontractors to deliver. We help our clients demonstrate credibility and create trust. We do this by aligning their organization along a clear mission and vision, targeting their marketing at a defined audience and creatively conveying the truth about the great skills and value they bring to the market.
We think the home improvement industry is populated by some of the most talented people doing very creative work for their clients and making the world a better place to live.
But, too many landscape companies, home builders and renovators look, feel and sound exactly the same. Boring. Too many of these companies lack imagination and style when it comes to their own marketing. Too many business owners are failing to reach out and connect with potential customers on an emotional level.
Our mission is to help our clients transition from "bland to brand." In the process we help clients understand who they are (truthfully), what they do (exactly), who they do it for (specifically) and why it matters (really). We help landscapers, builders, renovators and home improvement companies discover their unique story. Then we help them tell it in a more meaningful and compelling way to generate quality leads. For landscapers, builders and renovators, a well-defined strategy, a creatively crafted identity and a thorough marketing plan is all that separates them from connecting with new customers in a more meaningful way. We can help.
The True North Process
We do this through our True North Process which our clients describe as one of our great strengths. We probe deeply to capture the authentic core of your business and the value you provide. We listen. We then translate deep insights into marketing strategies and creative communications that connect, generate quality leads and build trust.
From Our Blog:
Outing to Type Directors Club
Posted on November 15, 2013
Landscapers encouraged to do more marketing
Posted on October 30, 2013
Compass Campus: Nick's forging day
Posted on October 10, 2013
Our Marketing Team
Jason Bouwman Principal & Creative Director
Ryan Mans Account Services Manager
Sarah Huizing Account Rep
Josh Sieders Marketing Strategist & Project Manager
Jonathan Reinink Web Architect & Developer
Joel Reynolds Designer & Photographer
Jeremy Hoover Web & Graphic Designer
Carol Classen Accounting & Project Coordinator
Nick Tenhage Graphic Designer