3 things you need to know before redesigning your website · Compass Creative

3 things you need to know before redesigning your website

image

Does your website accurately reflect your company or do you secretly hope no one ever sees it? Does your website compel or repel visitors? Does your website generate qualified leads or does it not even get found? If you are you thinking about redesigning your company’s website here are the top 3 things you need to think about.

1. Content

What’s your story? A compelling story comes from knowing who you are and what makes you different. Be sure to communicate the specific, unique qualities or characteristics that make your brand the right choice.

2. Content

Graphic content is more important than it’s ever been. Today’s consumers are constantly exposed to high quality design. They have sophisticated taste. They’re short on time and long on options. Combine meaningful information with captivating visuals to ensure your website’s success!

3. Content

Don’t forget Google! Upwards of 50% of web traffic is generated from search engines! Your content is the single largest contributor to search results.

At Compass Creative we’ve helped many clients improve effectiveness and drive results by putting insight before website. If you need help with your site give us a call. We’re looking forward to hearing from you.

Written by Jonathan Reinink

September 1, 2009

Was this article helpful?
Thank You!

You might also be interested in…


Burlington for Haiti gala dinner & art auction

This past week we were asked to design a poster for an upcoming event in Burlington to raise funds for the recovery efforts in Haiti. The ne

Read

Driving brand consistency

“Remember, proper, consistent implementation of (your) brand identity will drive success.” This is a reminder we place on

Read

Summer holidays

Summer holidays – those warm, carefree days spent oblivious of time, enjoying the simple pleasures of being in the outdoors with fam

Read
NEW Brand Essentials Course by Compass Creative

A five-part online course with easy to understand ideas that you can put to work immediately.

Includes five helpful tools to manage your marketing.

Succeed in business with our simple plan to improve your brand.

Take the Course