Follow a clearly defined roadmap
Getting from point “A” to point “B” has never been easier. You’ll be guided through a journey to discover who you are, who you serve, how you present yourself and how to connect with the right people. Make informed business decisions and spend your marketing dollars in the places that have the biggest impact.
Find the hidden opportunities
During the Discovery phase, you’ll take a deep dive into your company. Together, we'll go over your current marketing plan to see what’s working — and what isn’t. You’ll discover your strengths and explore your opportunities, followed by our recommendations and suggestions for next steps.
- In-depth questionnaires
- Employee surveys
- Client surveys
- Audit of current collateral
- Market research
- Presentation of observations and recommendations
- Accurate estimates
Who are you… really?
What makes you tick? Who are your customers and what is it you do for them? In this phase, you’ll develop a strong sense of purpose, a clear direction and a compelling story that speaks directly to your ideal customers.
- Team workshops
- Mission, vision & value statements
- Ideal customer personas
- Market positioning strategy
- Brand stories
- Elevator pitches
Create a great first impression
Find the right look and feel for your company — one that’s appropriate, connects with your market and instills pride for you and your staff. It’s key to creating a favourable first impression, building positive brand awareness and managing client expectations.
Before a single dollar gets spent on printing or embroidery, you’ll receive a style guide with production-ready art files and conceptual graphics that shows you how your “look” gets put together.
- Logo design
- Brand identity systems
- Concept development
- Campaign graphics
- Brand manuals / style guides
See your brand come to life
After brainstorming and concept development, it’s time to put words and thoughts into action!
Each piece of your campaign will be professionally designed — including layout, additional copywriting and art direction — and managed to be consistent with your new brand and style guide. Once approved the artwork is forwarded to the printer or publisher as needed.
- Product and service literature
- Ads (online or print)
- Email campaigns
- Trade show graphics
- Vehicle graphics
- Uniforms and promo clothing
Connect with your ideal customers
Marketing is where the rubber meets the road. A strategic marketing plan that combines research with creativity will increase awareness of your brand and build connections between you, your ideal customers and potential employees.
We’ll begin by listing your goals and objectives and identifying your ideal customer. From there we’ll develop a sound marketing strategy.
There are multiple touchpoints where your customers and potential customers will learn something about you, so to be effective you have to meet them where they’re at. Your marketing plan will specify the best platforms to use, the content you need to provide and how often you should share your message.
- An inspirational website
- Informative blog posts
- Engaging social media posts
- Targeted email newsletters
- SEO to increase your exposure
- Pay-per-click ad strategy
- Display ads
- Content marketing
See tangible results
We know you don’t really want a brand, a website or a marketing plan… you want customers!
We’ll analyze specific metrics so you’ll be able to see the effect your branding and marketing efforts have on your business. You’ll also receive valuable insights so you can make meaningful adjustments when necessary.
- Monthly reports
- Quarterly insights