Process

Follow a clearly defined roadmap

Getting from point “A” to point “B” has never been easier. You’ll be guided through a journey to discover who you are, who you serve, how you present yourself and how to connect with the right people. Make informed business decisions and spend your marketing dollars in the places that have the biggest impact.

1. Audit

Find the hidden opportunities

During the Discovery phase, you’ll take a deep dive into your company. Together, we'll go over your current marketing plan to see what’s working — and what isn’t. You’ll discover your strengths and explore your opportunities, followed by our recommendations and suggestions for next steps.

This can include:

In-depth questionnaires
Employee surveys
Client surveys
Audit of current collateral
Market research
Presentation of observations and recommendations
Accurate estimates

2. Clarify

Who are you… really?

What makes you tick? Who are your customers and what is it you do for them? In this phase, you’ll develop a strong sense of purpose, a clear direction and a compelling story that speaks directly to your ideal customers.

This can include:

Team workshops
Mission, vision & value statements
Ideal customer personas
Market positioning strategy
Brand stories
Elevator pitches
Taglines

3. Design

Create a great first impression

Find the right look and feel for your company — one that’s appropriate, connects with your market and instills pride for you and your staff. It’s key to creating a favourable first impression, building positive brand awareness and managing client expectations.

Before a single dollar gets spent on printing or embroidery, you’ll receive a style guide with production-ready art files and conceptual graphics that shows you how your “look” gets put together.

This can include:

Logo design
Brand identity systems
Concept development
Campaign graphics
Brand manuals / style guides

4. Execute

See your brand come to life

After brainstorming and concept development, it’s time to put words and thoughts into action!

Each piece of your campaign will be professionally designed — including layout, additional copywriting and art direction — and managed to be consistent with your new brand and style guide. Once approved the artwork is forwarded to the printer or publisher as needed.

This can include:

Websites
Brochures
Product and service literature
Folders
Stationery
Ads (online or print)
Email campaigns
Trade show graphics
Vehicle graphics
Uniforms and promo clothing
Signage
Packaging

5. Engage

Connect with your ideal customers

Marketing is where the rubber meets the road. A strategic marketing plan that combines research with creativity will increase awareness of your brand and build connections between you, your ideal customers and potential employees.

We’ll begin by listing your goals and objectives and identifying your ideal customer. From there we’ll develop a sound marketing strategy.

There are multiple touchpoints where your customers and potential customers will learn something about you, so to be effective you have to meet them where they’re at. Your marketing plan will specify the best platforms to use, the content you need to provide and how often you should share your message.

This can include:

An inspirational website
Informative blog posts
Engaging social media posts
Targeted email newsletters
SEO to increase your exposure
Pay-per-click ad strategy
Display ads
Content marketing

6. Measure

See tangible results

We know you don’t really want a brand, a website or a marketing plan… you want customers!

We’ll analyze specific metrics so you’ll be able to see the effect your branding and marketing efforts have on your business. You’ll also receive valuable insights so you can make meaningful adjustments when necessary.

Monthly reports
Quarterly insights
Recommendations

Schedule a Call

Let us put your mind at ease...

See our promise

See the results for yourself!

Be inspired by these companies that went from bland to powerful brand and built lasting connections with their ideal customers.

A new brand for better business results

They’re doing the work they love and are well on their way to achieving their financial goals — experiencing an average growth of 20% year over year.

See Project

Three simple steps to position your small business brand for success.

Our process is both simple and effective so you get results without spending all your “free” time marketing your business.

Find out what is and isn't working

Get a deeper understanding of who you are, what you do and why it matters. We’ll help you figure out what’s working, what’s not working and what you need to develop next.

Develop a clear, attractive message

Stop confusing your customers. Move people to action through creative storytelling and beautiful design.

Land better clients

By developing an effective marketing plan you’ll help more ideal clients find your brand of awesome, close more deals and grow your business.

Ready to grow your business?

Don’t want to wait any longer? Call Jason Bouwman at 289.656.1444 ext 11 or email him directly at [email protected].

Please provide us with a few contact details and we’ll get back to you right away to schedule a call. We’re looking forward to working with you!

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Down to Earth Landscapes
Columbus, Georgia