Hutten & Co. Land and Shore

We worked together to clarify Hutten’s mission, vision and value statements. 

Then we narrowed their focus by creating ideal customer profiles and crafted a brand story positioning Hutton as a guide — helping property owners in Bruce and Grey County shape their properties in ways that captivate, inspire and bring people closer to nature. 

Tagline: Landscapes beyond expectations.

We added professional video and photography to their growing list of assets, putting all those beautiful, completed projects where people can see them and be inspired.

By engaging in Customer Experience Mapping, Hutten & Co. developed a better understanding of their customer’s journey. This opened their eyes to customer pain points and provided opportunities to elevate their customer service and delight their clients at every step of the journey.

A stunning website was created to align with their new messaging and look. Over several years it’s been built upon to offer potential customers an inspiring and informative online experience — and potential recruits an interactive and engaging peek into the company culture.

We worked with Hutten & Co. to create a recruitment campaign that positions them as a destination company, allowing them to attract top talent to their team. Despite the current labour shortage they continue to grow their company by hiring qualified applicants.

Through a strong online marketing campaign — supported by regular content creation and increasing their presence on social media — Hutten & Co. have become well known in their region. They have a prominent ranking online and are seen as a leading company in their industry.