Creating a luxury brand
Looking to expand their horizons
Sunline Landscapes originally concentrated on providing high-level maintenance services to their wealthy clients. But when tech companies from California started to relocate to the area they saw an opportunity to expand their design and build services.
They were already designing and building luxury landscapes — and had the photos to prove it — but their presence in the marketplace didn’t have a luxury “vibe”. They had heard good things about Compass Creative and came to us for help.
A sophisticated new look
We worked with them to improve their storytelling so they could communicate more effectively with their clientele. We improved their logo with a minimalist icon, evolved their existing colour palette, employed clean and easy-to-read typography, and gave everything space to breathe.
This gave their brand a mature and sophisticated look that helped them attract the level of work they were capable of.
Attracting new customers
We created a website that felt luxurious, leveraging their excellent photography to develop a strong online presence that beautifully communicates their service offerings. We also introduced content marketing to the mix, positioning them as knowledgeable experts by posting informative blogs and inspiring social media content.
A premier luxury brand
Since partnering with us in 2020, Sunline has propelled themselves to meet their growth goals, expanded their service offering and is leading the pack when it comes to luxury landscape design, build and maintenance in Northern Utah.