A 5 star website for a 5 star landscaper · Compass Creative

A 5 star website for a 5 star landscaper

This past month we launched a new website which is sure to raise the bar in the highly competitive landscaping industry. The site features an insightful design that leverages gorgeous, impactful portfolio photography (shot by our own Joel Reynolds) to inspire customers, clever messaging along with lots of useful content outlining the landscaping process.

Our own process puts insight before website so this project started with extensive market research and an in-depth analysis of the company. Customer and employee surveys revealed that Cedar Springs is highly valued, not only for the beautiful work they do but, more importantly, for the character of the people doing the work.

Over the years, the Cedar Springs brand promise has grown to include a higher quality product, better managed process and memorable customer experience. This led us to refresh their corporate identity and update their tagline which now reads:

“Inspired by Nature. Guided by Experience. Defined by Character.”

BEFORE image

AFTER image

Online, the brand promise is expressed through the theme “5 star landscapes” which conjures up an experience of quality time, lush environs, and superb customer service. Home owners are asked to reflect on whether or not they’re getting the most out of their time at home. This is also the thrust of an ad campaign which further encourages people to think of their backyard as a place to get away, every day.

BEFORE image

AFTER image

image

It’s a bold theme, by industry standards, but a perfect fit for a company like Cedar Springs. Take a minute to have a look at the new site and let us know what you think.

November 16, 2011

Was this article helpful?
Thank You!

You might also be interested in…


What's SEO?

What’s SEO? SEO stands for ‘Search Engine Optimization.’ The concept itself is an old one, but the term is relatively ne

Read

How to write a gooder advertisement

I recently read a vintage ad-writing book by Victor Schwab, one of the kingpins of direct mail copywriting in New York during the mid–

Read

Why you should consider video

With each passing minute, 72 hours worth of video content is uploaded to YouTube with users spending over 3 billion hours each month absorb

Read
NEW Brand Essentials Course by Compass Creative

A five-part online course with easy to understand ideas that you can put to work immediately.

Includes five helpful tools to manage your marketing.

Succeed in business with our simple plan to improve your brand.

Take the Course