Design currency · Compass Creative

Design currency

Consider for a moment what good design brings to your business. Its value really extends beyond return on investment values to a bigger picture contribution in the way we communicate as a society.

The design association Icograda recently produced a short video clip looking at the concept of design currency, a term that speaks to both the value of design as well as the very way we choose to communicate. The “low tech” mode of communication used here is also a nice reminder that it’s not always about the latest technology – the greatest value is realized when the critical thinking and design expertise is behind it.

April 7, 2010

Was this article helpful?
Thank You!

You might also be interested in…


Selling with pictures (part 1)

A picture is worth a thousand words. Quality imagery is critical in the successful marketing of any landscape firm. It is an essential build

Read

Use This Social Media Network Cheat Sheet

When it comes to social media, we make a lot of assumptions… Everyone’s on Facebook. Pinterest is for women. Snapchat is for t

Read

How Slotegraaf Construction Got Results from Their Rebrand

Today, I’d like to introduce you to our imaginary friend Tracey. Tracey is going out on a date tonight. She’s really excited. Th

Read
NEW Brand Essentials Course by Compass Creative

A five-part online course with easy to understand ideas that you can put to work immediately.

Includes five helpful tools to manage your marketing.

Lead well with our simple plan to improve your brand.

Take the Course