Design currency

Consider for a moment what good design brings to your business. Its value really extends beyond return on investment values to a bigger picture contribution in the way we communicate as a society.

The design association Icograda recently produced a short video clip looking at the concept of design currency, a term that speaks to both the value of design as well as the very way we choose to communicate. The “low tech” mode of communication used here is also a nice reminder that it’s not always about the latest technology – the greatest value is realized when the critical thinking and design expertise is behind it.

April 7, 2010

Was this article helpful?
Thank You!

You might also be interested in…


Merry Christmas!

I love Christmas. The message of love, redemption and salvation expressed in the celebrations, the colours, the carols and the good cheer

Read

Mission Aviation Fellowship’s new graphic identity takes flight around the globe

Early this morning, Mission Aviation Fellowship offices around the world started releasing images of their new logo. This is an exciting d

Read

Embracing change

Have you ever had the experience where somebody casually shares a thought in conversation and in that otherwise insignificant moment you a

Read