Design currency

Consider for a moment what good design brings to your business. Its value really extends beyond return on investment values to a bigger picture contribution in the way we communicate as a society.

The design association Icograda recently produced a short video clip looking at the concept of design currency, a term that speaks to both the value of design as well as the very way we choose to communicate. The “low tech” mode of communication used here is also a nice reminder that it’s not always about the latest technology – the greatest value is realized when the critical thinking and design expertise is behind it.

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