The New York Times: Warmer, Fuzzier: The Refreshed Logo · Compass Creative

The New York Times: Warmer, Fuzzier: The Refreshed Logo

Can design really help your organization win in an economic downturn? We think so.

The prevailing strategy to stand out in today’s cluttered marketplace has simply increased the noise level. With all the brands clamouring and shouting at us for our attention, today’s embattled customer is looking for a friendly face to turn to for meaningful conversation.

“A logo is to a company what a face is to a person.” —MICHEL TUAN PHAM, PROFESSOR OF MARKETING, Columbia Business School

A recent article in The New York Times takes a look at several large brands that have recently redesigned their logos to appear friendlier and more approachable. Of course we believe BEING friendlier is just as important as LOOKING that way.

Amiability has long been a competitive advantage of small business but visually conveying that characteristic is often something that still needs to be considered. That’s where we can help.

Here’s a link to the full article. We hope you find it useful. Give us a call and let us know what you think.

June 3, 2009

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