Expression · Compass Creative

Keep it consistent to build trust. Consistency wins!

Brand Expression

Is your message resonating? Is your message reaching the right audience? Where is your audience exactly? What is the best way to reach them? Did you know that first impressions do not necessarily register in the first contact with your brand? Sometimes multiple contacts are required before a first impression is registered. Consistency of your identity and message is key!

There are a multitude of touchpoints where your customers and potential customers will learn something about you. From traditional to digital methods, we’ll help you make investments that get the response you’re looking for.

The result of your brand consistently expressed in captivating visuals and language is memorability and trust.

Our Process

We begin with a creative brief that determines the objective of the piece, who it needs to address and what message(s) we are hoping to share. For a full campaign, like a series of print ads, for example, brainstorming and concept development of the overall campaign comes first. Design and layout, additional copywriting and art direction for each piece follows — all managed to be consistent with the brand and style guide. Finally, the approved artwork is forwarded to the printer or publisher as needed.


Your brand can be represented across myriad mediums. Here are some of the things we can do for you:

  • Brochures
  • Product and service literature
  • Folders
  • Stationery
  • Ads (online or print)
  • Email campaigns
  • Trade show graphics
  • Vehicle graphics
  • Uniforms and promo clothing
  • Signage
  • Packaging

And pretty much anything else that needs an expression of your brand on it.



The timing varies greatly depending on the type of piece. Let’s discuss what will work best for you.



Of course, there’s a huge range here too. Let’s talk.

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Jason Bouwman

Are you connecting with your customers?

If you need help reaching a new audience or re-engaging an existing audience…

Contact Jason Bouwman at 289.656.1444 ext 11 or complete the form, to learn how Compass Creative can help you get the word out.