16 books every brand leader should have on their bookshelf · Compass Creative

16 books every brand leader should have on their bookshelf

We don’t know who said: “Leaders are readers” but we couldn’t agree more. Nowhere is this sentiment truer than in the ever-growing economy of information exchange. Brands led by readers are increasingly influential in shaping our culture and public perceptions because customers are actively engaging with how brands think, not just what they are selling. Below you will find a list of a few of our favourite books to inform your thinking on business, marketing, sales, and leadership. Enjoy.

Written by Jason Bouwman, RGD

October 11, 2017

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