Branding lessons from Playa del Carmen

image

Consumers who are given three identical choices will base their decision on price. Poorly positioned companies, therefore, find themselves in a race for the bottom. Many companies have looked to marketing strategies to save them from this death spiral. Unfortunately, rather than truly innovating and connecting with a unique tribe of customers, many organizations design their marketing to mask the fact that they or their products & services are really no different than their competitors. Let’s get real. Consumers are becoming increasingly both savvy and cynical and are demanding more authenticity from brands.

When it comes to marketing, honesty is still the best policy. I was reminded of this this past week as I walked past this Bar & Grill in Playa del Carmen, Mexico. I don’t suggest that you resort to Carlos’ n Charlie’s example as a positioning strategy but I do admire their honesty. If they’re not going to try to be different at least they’re up front about it. Ironically, maybe their straight talk makes them different after all.

For more Mexico pictures click here: http://www.flickr.com/photos/jasonbouwman/

Written by Jason Bouwman, RGD

March 19, 2010

Was this article helpful?
Thank You!

You might also be interested in…


Canadians aren't giving less, but how they're giving is quickly evolving

David Siekanowicz is Brand and Strategy Manager at The Meeting House. He recently wrote this post on how the ways Canadians give are changin

Read

Selling with pictures (part 2)

A few weeks ago, we wrote a short piece on selling with pictures. We highlighted the benefits of expanding and enhancing your portfolio with

Read

Compass Campus: Music

Elaine was 65 when she suffered a stroke that left her unable to speak. She understood everything that was going on around her but couldn&

Read