Google says responsive web design is a must · Compass Creative

Google says responsive web design is a must


We first started talking about responsive web design almost four years ago.

For those not familiar with the term, a responsive website is a website that automatically adapts to the device it’s being viewed on. It allows us as web designers to automatically change the layout of a website to ensure it looks great on desktop screens, tablets, phones and even watches pretty soon. This technique has become the de facto standard for building websites, and is certainly how we build all new sites.

But what about non-responsive websites? Are they hurting your business? Should you be redesigning them as soon as you can? Well, to date our advice has been no. Sure, it’s great to have a responsive site, especially when you consider the massive increase in mobile usage, but it hasn’t been the end of the world if you didn’t. However, that time is coming to an end.

Google announced recently that they are going to start considering how mobile-friendly a website is when ranking search results. They have gone as far as to say it will have a “significant impact” on search results. We’ve already been getting notices from Google Webmaster Tools informing us of client websites that are not mobile friendly (responsive). This is no small matter. Businesses rely heavily on these rankings and something like this could be quite harmful.

The new ranking algorithm will go into effect on April 21st. So, if you’ve been thinking it’s time for a redesign, you’re right now more than ever. Please give us a call to discuss this further.

Written by Jonathan Reinink

March 17, 2015

Was this article helpful?
Thank You!

You might also be interested in…

There is something new at Compass...

We’ve now packed away the tinsel, swept the place clean, taken out the recycling and cracked open a brand new daytimer. It’s a t


If you treasure it, measure it

We are now into the home stretch before the end of the year. It’s time for that final push to reach your target numbers. That is, of c


How to write a gooder advertisement

I recently read a vintage ad-writing book by Victor Schwab, one of the kingpins of direct mail copywriting in New York during the mid–

NEW Brand Essentials Course by Compass Creative

A five-part online course with easy to understand ideas that you can put to work immediately.

Includes five helpful tools to manage your marketing.

Succeed in business with our simple plan to improve your brand.

Take the Course