Too many businesses look, feel and sound exactly the same. Boring. Too many lack imagination and style when it comes to their own marketing. So unfortunate. Too many businesses fail to reach out and connect with potential customers on an emotional level. Well, we aim to change that.
Our approach is rooted in an ambition to bring creativity, clarity and a whole lot of common sense to marketing. “Let’s get real” is heard often around here. When we get real, we get to the heart of the matter. And when a brand speaks from the heart, a fantastic thing happens — alignment! Everything lines up with the why and a truthful, unique and memorable voice emerges. Every time.
We accomplish this through our True North Process. Clients love it because they quickly see that we’re giving a clear and creative voice to who they truly are. Through each step, the values and strengths of their business are reaffirmed.
Our mission is to redeem the stories we tell in the marketplace… to restore truth and beauty to all forms of communications.
We see less clutter, less noise, less manipulation, less exploitation and less of the other nasty stuff going on in marketing and rather the emergence of more powerful, meaningful, recognizable and trustworthy brands.
That means we purposefully work towards a future where businesses:
- Creatively grow and build their businesses by aligning themselves, their people and their products/services along a common mission and vision.
- Create great customer experiences by being truthful and clear about the skills and value they bring to the market.
- Embrace their unique audience using artful storytelling and technology to connect in ways they never thought possible.
“Marketing ministers to the spiritual side of trade. It is a great power which has been entrusted to your keeping, which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of re-generation and redemption of mankind.”U.S. President Calvin Coolidge, to an advertising convention
True North Process
Our process is driven by research, insight and strategic thinking.
We believe the art of communication is in the details, but decisions regarding those details rely on strategy. Strategy comes from insights and insights come from data and observation. This holds true if we are doing a complete rebrand of a company, a product line or if we’re simply redesigning a brochure.