Braun · Compass Creative

Growing an industry.

Braun was originally a tree nursery, but as the company grew, so did their products and offerings. With two new sub-brands, their brand architecture had become more and more complex. And with that complexity, confusion started to creep in among their customers. A lack of marketing strategy and uncertainty about their differentiation compounded the issue.

From their beginnings as a tree nursery over 60 years ago, Braun has matured into a leader in the North American horticultural industry. While their tree-growing prowess is unmatched, it’s the company’s forward-thinking innovation that has led to the successful expansion of two new sub-brands: Wire Baskets and Garden Products. These sub-brands, when combined with the nursery, make up the whole of Braun Group.

Three brands. Unified.

First, the Compass team dug a little deeper into the different segments of Braun’s market share, uncovering unique stories for each sub-brand. With this new research, we developed targeted messages with Braun’s vision for a healthier, more vibrant horticultural industry at their core. Then we evolved the three already existing sub-brands into a more cohesive branded house, allowing each division to more easily leverage consumer goodwill.

With a strong marketing strategy in place and a unified message for all three brands, our designers got to work, creating new trade show banners, brochures, stationery, apparel and more!

Immersive and user-friendly websites.

Each of Braun’s existing websites was brought into much sharper focus as we created new sites for each sub-brand. All three offer an immersive user experience that allows customers to browse each brand’s extensive product catalogue. Try it for yourself!

Jason Bouwman

Let’s get started.

Please let us know where we can reach you. One of our consultants will be in touch real soon.

If you’d like to begin immediately, feel free to call Jason Bouwman at 289.656.1444 ext 11 or email him directly at [email protected].