“Thank you Compass, for helping us create an exciting platform for growth. ”Sara Rams Wallace, Business & Community Development
The largest private transportation company in the city of Burlington came to us for a new brand story that would better reflect the innovative and professional qualities that got them to where they are. With 95% market share already, their brand and marketing needed to communicate a dependable brand that consumers could trust for additional services. Their brand attributes include: convenience, punctuality, cleanliness and safety. Safety stands out, as they are deeply involved in many initiatives to keep the streets of Burlington safe — especially during the night and weekends.
- Strategy: To update their image and keep the benefits of their service top of mind for the public and to persuade consumers to consider additional services.
- Identity: A dynamic, clean, bold graphic, easily recognized from a distance and easily remembered.
- Messaging: Revealing a friendly, customer-focused company — and an easy, quick and satisfying service.
- Vehicle graphics: Their raison d’etre and the best platform for their brand — making them stand out day and night.
- Website design: One of the first of its kind, their new website offers easy, online booking for customers.
- Ad campaign: Launching the new brand in the Christmas season gave us the perfect theme to get noticed.