Edvance Christian Schools Association · Compass Creative

Edvance Christian Schools Association

Dedicated to promoting and advancing excellence in Christian schools, Edvance Christian Schools Association is a brand new industry association for Christian education. Their mission and vision are rooted in the idea that each Christian school student should have a holistic education — an education informed by a robust Christian worldview.

It’s a compelling story, but it was proving difficult for Edvance to simply and clearly tell it to their stakeholders. Compass was approached to help tell this story.

The result is a new unified brand with a single visual identity and a clear story. We’re proud of Edvance for having the courage to act and grateful for their professional representation of Christian educators.

How Compass helped…

  • Naming: Moved away from the initialization naming conventions that plague the non-profit sector, giving Edvance a new name that truly reflects its mission and vision — and the three organizations it consolidated.
  • Strategy: A comprehensive discovery and research process led to clarity on Edvance’s audience and a better understanding of how to position and communicate their new brand.
  • Clear message: Using the StoryBrand framework, we helped Edvance simplify and focus their story by addressing the specific issues facing their members.
  • Identity: Edvance’s exciting brand includes a vibrant colour palette, strong wordmark and triangular icons that can be arranged in a variety of ways. The triangles reflect the coming together of three former organizations to create Edvance. Always pointing upwards, they symbolize growth while also providing a subtle visual nod to the uppercase Alpha symbol.
  • Website design: A clean interface brimming with positive and exciting imagery.
  • Photography: Professional portraits were commissioned to represent a team with a wide variety of experience.

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Jason Bouwman

Let’s get started.

Please let us know where we can reach you. One of our consultants will be in touch real soon.

If you’d like to begin immediately, feel free to call Jason Bouwman at 289.656.1444 ext 11 or email him directly at [email protected].