Buying an air conditioner or furnace can be overwhelming experience, but for almost 30 years, Maintemp has made that process a little easier for people in Ontario.
In 2016, Maintemp approached Compass Creative to help them clarify their positioning, craft their story and design an identity that better reflected their refreshingly simple approach to heating and cooling.
- Strategy: Fresh look. Clarified positioning. Compelling story.
- Identity: Designed a bold yet simple look and feel that allowed them to stand out as an emerging leader, without moving away from specific colour conventions consumers have come to expect from similar companies.
- Website: Their website site was designed to play a supporting role in reinforcing their leadership within the local industry, and to increase the number of qualified leads.